Cable TV’s Big Dilemma

April 10, 2009

Stemming from last week’s cable show, we saw a ton of coverage around cable and satellite providers looking to keep their momentum and prevent being undermined by Internet TV sites. As we all know, more and more people are going on the web to watch their favorite shows, which means traditional TV is becoming less of an option and cancel the cable and satellite subscriptions is becoming increasingly popular.

One of the discussions that derived from The Cable Show is the idea of a “pay-TV subscription,” where cable providers would give users access to shows online through a site only available to cable subscribers.

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Watching TV on your PC can save you money too.

January 30, 2009

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Good Morning America aired a great segment “Cancel Your Cable Bill, Still Watch Great TV” on getting all of your TV content through your computer rather than a cable service in order to save money. Click here to read the piece and watch the segment.

Windows Media Center was featured as one of the options out that Debra and Mervin James  (“the pioneers of Home entertainment”) use to get their TV content they love.

One thing we want to emphasize is that the majority of the 180 million Windows Vista licenses include Windows Media Center, which gives you the capability to get all of your TV content from your PC. No need to buy a new computer!

Like Debra and Mervin, you can also buy a TV tuner to receive digital broadcast channels,  this turns your computer on a powerful DVR. You can record programs up to two weeks in advance.

With more people trying to find ways to pinch their pennies, this is an easy to way get your TV content and quickly save on cable bills.

If you are a pioneer of home entertainment like Debra and Mervin, share your story here or send us your story at tvonyourpc@webershandwick.com. We’d love to hear from you!

gma1


Enrique Rodriguez: Microsoft’s Vision for Connected TV

January 16, 2009

Yesterday we posted a video of Enrique Rodriguez, Corporate VP of the Connected TV Business Group at Microsoft, sharing his thoughts on the future of television. We wanted to share another video of Enrique discussing Microsoft’s vision for connected TV and what the future might look like.

See more videos of Microsoft Connected TV.


Enrique Rodriguez: TV’s future, 2 to 5 years out

January 15, 2009

Enrique Rodriguez, Corporate VP of the Connected TV Business Group at Microsoft, shares his thoughts on the future of television.

See more videos from Microsoft Connected TV.