Windows Media Center once again hosted “The Pitch”- a local event that brings about bloggers, reporters and news enthusiasts to talk about a common topic: the media!
The event was hosted by Jason Preston of Eat Sleep Publish and created a discussion around new business models for news and new media. The recent restructure of the Seattle PI, definetely makes this a very hot topic among. Our very own Ben Reed, Senior Product Manager for Windows Media Center at Microsoft, participated in a panel with Hanson Hosein, Director of the Master of Communication in Digital Media at the University of Washington and local tech blogger and radio host, Brian Westbrook. The three led a discussion around new business models for journalism. Although it wasn’t directly related to the newspapers, Ben’s statistics on the increase in online video usage showcased the rapid changes in changes of TV viewing habits. As newspapers become digital and they beef up their video capabilities, online video will be part of the mix and we foresee that they will face the same monetization questions with video than with print.
Several attendees of The Pitch emphasized the importance and success businesses have when focusing on “customization” and “experience” for the consumer. The discussion often times switched between personalization within devices and then different applications that give consumers the best technology experience they are looking for, these platforms maybe provide the solution to new busienss models to sustain journalism. Hanson reinforced that for any business model, one must incorporate multi-media strategy as statistics and studies prove that we are engaging and living more digitally.