Video is Here. Video is Everywhere.

April 27, 2009

It’s no secret that online video is under the industry microscope more than ever, as consumers are exploring new ways to find TV content online and companies are searching for ideal business models in a rapidly changing TV landscape. Some key findings and analysis this week from Nielsen, and an article from the Silicon Alley Insider, raised some interesting points regarding consumer behaviors toward online video. Specifically,  Nielsen’s measurement of the “most addictive Web video sites” showed Netflix taking the lead when it came to time spent per viewer, with a noteworthy 200+ minutes of viewership in February, while Hulu held the sixth spot (about 175 minutes per user). YouTube landed further down the list (less than 100 minutes per month) given its focus on shorter form content (though that may change down the road with their recent content deal).
neilsen-graph2
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Man on the Street – How do you watch TV?

April 8, 2009

We recently ventured outside of our cubicles (but couldn’t help filming inside the office too) to ask random passers-by how they watch TV. Is it on the PC? On the TV? What are the reasons behind their preference? See the resulting video montage below.

Not surprisingly, the answers varied greatly among each interviewee but there was a common point that recurred throughout: watching TV on your PC allows you to watch what you want, when you want it. Conversely, the point was made that watching longer length content such as movies (aka a sit-back experience) is more desirable on the TV. This is also something we pointed out not too long ago on our blog.

Do you have a preference for viewing your TV content? What are your reasons? The net is that there isn’t a right answer or justification, and that this discussion is going to get exponentially bigger as we continue to realize the continued convergence of the PC and the traditional TV down the road.


Trendspotting- Online Video Momentum

February 25, 2009

Anyone who has browsed through the Internet or flipped on a TV channel knows that a current hot topic  is online video and connected entertainment.

Through entertain integration, consumers are no longer having to choose between their TV or their PC as they can rely on both to  access and enjoy their same entertainment content.

InformationWeek posted an interesting article, in which they note a study from Knowledge Networks that shows that online-video sites such as Hulu, have tripled in the last 2 years and now reach 28 % of Internet users ages 13 to 54. That’s a large age range, but it would be interesting to know the specific details on age, gender and region.

Interestingly enough, the article also notes that a majority of online video users (87 %), rely on these sites to watch current shows while 40 % use the sites to watch last season’s episodes. I have to wonder then, do those 40 % of viewers who watch old content rely on the TV to watch the shows on live time?

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Q&A with Jason Preston of Eat Sleep Publish

February 13, 2009

Jason Preston of Eat Sleep Publish is a very busy guy who’s at the forefront of the discussion about the future of publishing in Seattle. He is also the New Media Manager at Parnassus Group, the folks responsible for the legendary “It Won’t Stay In Vegas” blogger parties at CES.

Jason recently he took some time out from planning his next big live event, “The Pitch” to talk to us about his experience of watching TV on the PC. Like many journalists and bloggers, TV is a key source of information for  Jason’s work.

Tell us about Eat Sleep Publish – what prompted you to start the blog?

I’ve had an interest in publishing for a long time, actually. It probably dates back to 1995, when I started subscribing to PC Gamer Magazine (I still subscribe), and I think that watching most of the publishing industry flail about looking for a business model when there were so many options to explore led me to try and create a forum for that discussion. I figured that if I weren’t in a position to try innovating at a newspaper or a magazine, there was a chance that I could at least help make the conversation noticeable to the people who were.

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