Opinions from NYC on the Future TV

April 30, 2009

We found this great video from BusinessWeek that interviewed locals in New York to see what they considered “The Future of Television.”

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Interestingly, their answers similarly mirrored that of our TV on your PC “Man on the Street” video that we compiled a few weeks ago.

Everyone from the media to TV junkies are sitting back and watching the evolution of television unfold. Despite the recession, we’re finding that people are no longer just settling for traditional cable as they are choosing to upgrade to more premium services (on-demand, DVR, etc.) People want quality entertainment and most importantly, they want it at their leisure.

With our busy schedules, many viewers don’t have time to watch things at the programmed hour, so with the help of bonus features, watching our favorite shows and series will never be an issue. We’ve seen commentary from people noting that since they’ve made content and entertainment on their terms, they’ve found more time to spend with their families and focus on other things outside of the television.

On the flip side, for some who have chosen to stray away from traditional cable, they have also decided to eliminate the TV altogether and focus all their attention to the computer. People are now choosing to watch their TV on the PC by means of online video sites. What better way to multi-task then to check email, blog and correspond while watching your favorite shows?

To better prove this point, we’ll reference one of our TV on your PC sports club members who noted that…

“Over the last two years the DVR has saved my butt plenty of times, especially when my kids or wife are in the room. There really is nothing like being able to go back and watch what you’ve missed.”

As we see all these new offerings and services becoming available, the evolution of television will never be the same.

Check it out, let us know your thoughts. Do you agree with these predictions? What do you consider to be the future of TV?">


The Industry Meets Again This Week

April 20, 2009

nabEmerging Internet TV and online video sites, such as the latest venture from YouTube, continue to shake up the TV industry and underscore the increasing demand for the flexibility to enjoy content on various screens including the PC: a theme that has taken over this year’s NAB Show 2009. At the annual event, which kicked off today, major players in media, entertainment and communications have come together to explore innovative means for “delivering next generation of content across multiple platforms – from televisions, radios and computers to phones, the big screen and beyond.”

We’re on-site at the show this week to showcase our own strides in user adoption by revealing that more than 13 million people are consistently using Windows Media Center in a given month. This is a number that has grown steadily over the past year following multiple content additions we’ve discussed here on the blog, including the NBC Olympics on the Go service, MSNBC News portal and most recently the Sports Channel. If you haven’t had a chance to check these content features out and you’re a Windows Vista Home Premium and Ultimate user, we encourage you click the green button in the Start menu.

As further testament of mounting interest in TV on the PC, a 2008 survey sponsored by Microsoft and conducted by Nielsen, along with CBS Vision, reported that 73 percent of respondents were interested in watching TV on their computer. Are you one of them?

To keep up with all of the news and trends that are shaping the future of TV/video distribution, feel free to check out www.nabshow.com for more information. And don’t forget to leave a comment to let us know what you think.


Online Video: It Only Gets Bigger and Better

April 16, 2009

neilsenNielsen Online’s latest report found that the average person in the U.S. watched more than three hours (191 minutes) of online video in March. This equates to a 13 percent increase over similar data from February.

 The stats indicate one thing: online video is growing in preference.

Hypothetically, if we continue to grow at this rate, by the end of the year people may be watching up to eight hours of online video a month – which equates to around 15 minutes a day!

CNET News also covered the findings, further noting that video streams totaled 9.7 billion in March, a 9 percent increase from February and a 38.8 percent increase from the same period last year.  Still dominating in the online video market is Google’s YouTube, followed by Hulu and Yahoo!

Below are some charts to help provide more of a visual:

march09_videocensus


Cable TV’s Big Dilemma

April 10, 2009

Stemming from last week’s cable show, we saw a ton of coverage around cable and satellite providers looking to keep their momentum and prevent being undermined by Internet TV sites. As we all know, more and more people are going on the web to watch their favorite shows, which means traditional TV is becoming less of an option and cancel the cable and satellite subscriptions is becoming increasingly popular.

One of the discussions that derived from The Cable Show is the idea of a “pay-TV subscription,” where cable providers would give users access to shows online through a site only available to cable subscribers.

Read the rest of this entry »


Man on the Street – How do you watch TV?

April 8, 2009

We recently ventured outside of our cubicles (but couldn’t help filming inside the office too) to ask random passers-by how they watch TV. Is it on the PC? On the TV? What are the reasons behind their preference? See the resulting video montage below.

Not surprisingly, the answers varied greatly among each interviewee but there was a common point that recurred throughout: watching TV on your PC allows you to watch what you want, when you want it. Conversely, the point was made that watching longer length content such as movies (aka a sit-back experience) is more desirable on the TV. This is also something we pointed out not too long ago on our blog.

Do you have a preference for viewing your TV content? What are your reasons? The net is that there isn’t a right answer or justification, and that this discussion is going to get exponentially bigger as we continue to realize the continued convergence of the PC and the traditional TV down the road.


Trendspotting: TV is still the king

March 30, 2009

66757-cosmictvmThis week, we found an interesting article from MediaWeek that discusses how even though new media devices are big and becoming more popular in our digital world, the television is still dominating the home.

Despite this key takeaway, there are several interesting points that emphasize the increasing use of online video, DVR and Internet TV:

  • The computer has replaced the radio as the No. 2 media activity, behind television
  • Digital boomers spend 9.5 hours with all four screens (TV, computer, mobile and out-of-home) compared to 8.5 hours for all other age groups.
  • The average adult spent 309.1 minutes watching live TV and only 14.6 minutes playing back programming via DVR. DVD use was higher at 22.9 minutes

Even though the radio and the computer have a fairly similar reach, on average people spend about 2 hours and 33 minutes on the computer – almost an hour longer than the radio. We wonder if this shift will change drastically as more options are made available? On the flip side, we’re also seeing cable and satellite companies offer interactive service, which will make the television set even that more appealing. As the article notes, this shift may be dependent on generations as their consumption is often loosely based on their day-to-day habits.

I often wonder why some people prefer one device over another. The New Jersey Business News also wrote an article discussing this similar subject and noted that for the following reasons, people are choosing to watch TV over any other device…

…partly due to the drawbacks of online video. Watching video on a PC isn’t as comfortable as watching TV while relaxing on a couch. And the quality of Internet video, while improving, still isn’t as good.

What do you think? Will TV continue to be the number one source of media consumption or will this trend slowly change?

If you are strongly for or against traditional TV, what are your reasons?

(photo courtesy of MediaWeek)


Trendspotting: Internet TV

March 9, 2009

tv2-pr09A top trend I’ve seen this week is Internet TV and how consumers are utilizing their computers as substitutes for their television sets. What’s nice about this feature is the convenience of a portable computer, which would allow you to access your content from multiple points in the house!

Engadget covered a report from Parks Associate, “From Boob Tube to YouTube: Consumers and TVs,” which found the following:

  • Consumers are taking a large interest in technology features such as VOD access and widget services
  • Over 33% of U.S. broadband households show strong interest in Web-enhanced features for connected TVs and set-tops

It seems regardless of how our economy is doing, with entertainment and technology companies producing cutting-edge products and enhancing current features, consumers just can’t pass up the opportunity! Do you agree? Do you find that features such as news and information widgets and Internet TV applications really enhance your overall television experience?

I think an even more important question is- Where is this all going? What else do you foresee in the world of digital media?