Case Study: Heading straight to the PC for TV

May 6, 2009

plug1As we’ve noted in the past,  several people are choosing to head straight to the PC for their TV content.  By now, you’re understanding the hype.

StreamingMedia also reported on this topic and chose to highlight two different people who are now relying solely on online video for their news and entertainment.  We thought their stories, albeit different, were compelling and extremely relate-able.  Here is what they had to say:

Kimberly, is a young medical student, which due to her busy schedule, was not able to frequently catch her favorite shows on TV. Here she further notes why she prefers TV on the PC:

She simply finds that online TV fits her life better. She can see the few programs she enjoys whenever she wants. While she’s considered getting a Netflix account, enough of her friends have one that it satisfies her need for occasional movies. Several of her friends have also made the switch to solely streaming video, and she thinks that young people are more willing to give up regular TV.

The second person interviewed is Luis, a family man looking for a cheap way to watch TV on his terms, turned to watching TV on the PC.  Once his family chose to go online-video only, he noted that the added effort to find streamed content encouraged his kids to watch less television and be more active, where as before they could just sit on the couch, turn on the TV and be tuned out. Here is what Luis had to say about his experiences watching TV on the PC:

“I don’t really plan on going back (to be a TV subscriber). If we did, it wouldn’t be for me; it would probably come from either my kids or my wife, but they seem fine, too…”

To further elaborate on the growing trend of watching TV on the PC, The Bulletin, a local Oregonian paper, noted a good stat:

  • Forrester Research released a report in January noting that while cable and satellite providers reach roughly 100 million homes in the U.S., computer-based television viewing is growing, driven largely by adults ages 18 to 34 who like to watch content when and where they choose.

What do you think? Now that we’ve shared the story of Kimberly and Luis, now let’s hear your story. Are you watching more TV on the PC? Busy schedule, finances?

Photo courtesy of The Bulletin

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Sports on Your PC: The Networks Are Doing it Too

March 11, 2009

Right on the heels of our Sports Channel news comes an article from The Wall Street Journal, which takes a look at the growing amount of sports content available online and the implications this shift will have for TV networks and consumers alike. With Web-based subscription packages ranging everywhere from free to upwards of $100, major networks are getting in on the action. So, now the big question is…are consumers willing to pay a premium price for access to sporting events when and where they want or is “free” content still the number one motivator for watching sports via the Web?

With the recession causing consumers to take a closer look at entertainment spending, video quality has emerged as a key factor in deciding to watching sports online or via the TV. At the same time, broadband speeds are making it possible to stream high-def programming to the PC, making free, personalized applications like the Windows Media Center Sports Channel an ideal solution for consumers looking to cut costs, and yet maintain on-demand access to major events.

We want to hear your thoughts. Do you currently watch sports content online or on the TV?  If you could bring together all of your broadcast and broadband content in one place, would you be compelled to ditch a subscription-based service?


Watching TV on your PC can save you money too.

January 30, 2009

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Good Morning America aired a great segment “Cancel Your Cable Bill, Still Watch Great TV” on getting all of your TV content through your computer rather than a cable service in order to save money. Click here to read the piece and watch the segment.

Windows Media Center was featured as one of the options out that Debra and Mervin James  (“the pioneers of Home entertainment”) use to get their TV content they love.

One thing we want to emphasize is that the majority of the 180 million Windows Vista licenses include Windows Media Center, which gives you the capability to get all of your TV content from your PC. No need to buy a new computer!

Like Debra and Mervin, you can also buy a TV tuner to receive digital broadcast channels,  this turns your computer on a powerful DVR. You can record programs up to two weeks in advance.

With more people trying to find ways to pinch their pennies, this is an easy to way get your TV content and quickly save on cable bills.

If you are a pioneer of home entertainment like Debra and Mervin, share your story here or send us your story at tvonyourpc@webershandwick.com. We’d love to hear from you!

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