Nielsen Online’s latest report found that the average person in the U.S. watched more than three hours (191 minutes) of online video in March. This equates to a 13 percent increase over similar data from February.
The stats indicate one thing: online video is growing in preference.
Hypothetically, if we continue to grow at this rate, by the end of the year people may be watching up to eight hours of online video a month – which equates to around 15 minutes a day!
CNET News also covered the findings, further noting that video streams totaled 9.7 billion in March, a 9 percent increase from February and a 38.8 percent increase from the same period last year. Still dominating in the online video market is Google’s YouTube, followed by Hulu and Yahoo!
Below are some charts to help provide more of a visual: