New findings from Forrester Research said the PC is is now the 3rd most popular TV platform in the US (behind traditional TV and DVD). The TV on the PC movement is getting hotter every day!
While PC-based TV viewing topped the ratings, the report also found that we are not choosing just one platform but rather many platforms to watch TV.
…we want TV on our terms – no surprise there.
With the Super Bowl right around the corner, it will be interesting to see if people watch the big game on their computers at all – this is traditionally a big TV driven event. We expect the results to be a lot different from how the Inauguration was watched – mainly since the Inauguration aired during the work week.
So, how will you watch the Super Bowl?